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Bespoke Research & Intelligence

Crossover Custom

A Full-Stack Research Solution

Built on authentic Voice-of-Customer intelligence, enabling deeper market insights and strategic advice.

Core Product

Voice of Customer

The foundation of all strategic insight. We go beyond surface-level surveys to conduct deep-dive, qualitative interviews that uncover the 'why' behind customer behavior.

30-100 participant engagements
Authentic buyer sentiment capture
Competitive positioning insights
Quote-level color and context
NPS and satisfaction drivers
Ideal Customer Profile validation
Product feedback and roadmap input
Unbiased third-party perspective

Market Intelligence

VoC-driven insights to map competitive landscapes, validate markets, and analyze opportunities.

  • TAM/SAM/SOM analysis
  • Pricing elasticity studies
  • Win-loss analysis
  • Competitive landscape mapping

Strategic Advisory

Translating raw data into actionable growth strategies and value creation roadmaps.

  • M&A target identification
  • Go-to-market validation
  • Product-market fit analysis
  • Growth narrative development

Intelligence Aligned to Your Objectives

Crossover Custom adapts to your unique position in the B2B tech ecosystem, delivering precisely what matters most.

Investment Screening

Evaluate opportunities with authentic market feedback before full diligence.

Market Validation

Quickly gauge market demand and competitive landscape through unbiased surveys.

Management Meeting Prep

Enter meetings armed with direct customer perspectives to ask the right questions.

Portfolio Support

Help portfolio companies optimize pricing, retention, and expansion.

The Crossover Advantage

Strategic customer insights at a fraction of the cost of typical consulting firms, delivered with unmatched speed and precision.

2×
Faster Insights
From kickoff to actionable findings in 2.5-4 weeks, not months.
50%
Cost Efficiency
Premium research quality at half the cost of traditional firms.
100%
Unbiased Truth
Complete independence ensures candor that internal teams cannot match.
15+
Years B2B Expertise
Deep software sector knowledge from seasoned operators.

Engagement Models

Flexible pricing and timelines designed to match your diligence phase and urgency.

Early Intelligence

$25K-40K

2.5-4 weeks • Pre-LOI validation

  • Voice-of-Customer fieldwork (25+ inputs)
  • Investment thesis validation
  • Competitive landscape mapping
  • Secondary desk research
Most Popular

Focused Diligence

$50K-65K

4 weeks • Final bid differentiation

  • Includes Everything in Early Intelligence
  • Comprehensive VoC study (40+ inputs)
  • Pricing elasticity analysis
  • TAM & market sizing validation

Full CDD

$75K-100K

5 weeks • Exclusive processes

  • Includes Everything in Focused Diligence
  • Extensive VoC research (80+ inputs)
  • Full competitive positioning study
  • Growth driver & add-on analysis

Ready to Access Unbiased Intelligence?

Join leading investors, founders, and advisors who trust Crossover Custom for their most critical decisions.

Request Platform Access