Every Custom VoC project fuels your intelligence advantage, creating a compounding knowledge asset.
Generate proprietary data across 9 metrics
Feed insights into Core knowledge graph
Combine with broader market indices
Deliver predictive peer comparisons
Each project exponentially adds value
Compare portfolios against increasingly rich datasets including your proprietary research
More data points enable precise cohort matching and competitive positioning
Historical data improves forecasting and early risk identification
Your contributions unlock preferential access to relevant benchmarks
Unlike one-off reports, Crossover delivers cumulative intelligence that compounds with every engagement:
Data-rich cases with proprietary benchmarks
Smarter decisions via performance comparisons
Maximize valuations with market intelligence
Each project accelerates future diligence
Real vendor data, continuously enriched, delivering actionable insights.
Overall Score
Strongest Metric
Growth Opportunity
Figma's exceptional performance stems from its revolutionary browser-based architecture and intuitive design interface, which eliminates traditional software barriers and enables seamless real-time collaboration. Users consistently praise the platform's component system and design tokens, though some enterprise teams report performance challenges with extremely large files and complex prototypes. The platform's rapid feature development and strong community ecosystem drive high satisfaction, while pricing concerns emerge primarily among smaller agencies and freelancers.
Based on 18 recent Custom engagements, Figma shows exceptional performance in creative team environments with 10-50 designers, particularly excelling in design system management (+2.3 vs category average). The platform's collaborative features drive significant productivity gains, though enterprise governance features lag behind specialized alternatives.
Intelligence powered by Crossover Core™ • Category: Design & Collaboration
Our comprehensive framework captures the complete vendor lifecycle across nine critical dimensions.
Onboarding complexity and time to value
Responsiveness and resolution effectiveness
Overall product performance satisfaction
Essential to core business operations
Performance vs alternative solutions
Value delivered relative to total cost
Likelihood to recommend to peers
Barriers to migrating alternatives
Probability of contract renewal
The more you use Crossover for custom research, the stronger your data-driven advantage becomes.
